STV channel’s format is based on the most highly-rated series of domestic and foreign programs about celebrities, which include: Temporarily Available with Dibrov and Gubin, Spring with Ivan Urgant, Blonde in Chocolate with Ksenia Sobchak, Forbes charts, Red Carpet Romances, Sketches about Stars, as well as documentaries about the most famous people on the planet: Cristiano Ronaldo, Victoria Beckham, Kylie Minogue, Michael Schumacher, Valentin Yudashkin, Irina Viner, Dmitry Kharatyan and many others.

The channel’s unique selling point is its in-house programs: Big City Stars, Social Life, S-Events, TV-magazine, S-Show, S-Style, S-Music.